SEM, a digital marketing tactic, is employed to enhance the visibility of your website in search engine results. This encompasses both paid advertising and organic search engine optimization (SEO) activities. The difference between SEM and SEO is that SEO refers to organic results ("free" traffic) as a result of relevant and useful content.
In need of Search Engine Marketing? If you aim for your website to secure a top spot on the Search Engine Results Page (SERP), the answer is a resounding YES. It's common to see websites ranking well organically, yet requiring visitors to scroll down the SERP to locate them. The challenge arises when competitors opt to pay for prime placement at the top of the SERP. Unfortunately, online searchers tend to choose the most visible and convenient option, often favoring your competitor's ad.
What's the plan? To lock down highly sought-after paid advertisement placements at the top of the SERP, advertisers compete in keyword auctions. The highest bidder claims the top position.
When determining the investment per click for each keyword, the suitable price is dependent on the particular industry. For example, the average cost per click in the Insurance sector tends to be higher than in less competitive fields like Arts & Entertainment.
Google Ads pricing ranges from $100 to $10,000 per month, with the majority of businesses typically spending between $0.11 and $0.50 per click, and $0.51 to $1000 per 1000 impressions on average in 2024. The cost of Google Ads can differ based on factors such as your industry, campaign targeting, and ad network.
Next steps? If you have spare time, and are confortable with being a DYI Online Marketeer, simply visit https://ads.google.com/ and jump right into learning how to start showing up at the top of the SERP. Google has an extensive tutorial on line to get you started. They also offer expert consultation.
If you are too busy running your business to start learning a new trade, you are most likely better off hiring a professional for this task. In this case, contact me today for a free, no obligation consultation.
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